Design and The Customer Experience

The second in our series of online conversations brings together Ximena O’Reilly, the Global Head of Design for Nestlé, and Don McIntyre, Design Director, Innovation School at Glasgow School of Art, to discuss the impact of design, and how Nestlé uses great design to communicate the company's values and ideas and create an experience that will keep customers coming back.

Dieter Rams suggested that good design should be innovative, and make a product useful, aesthetic, understandable and environmentally friendly. Technology and market access may have changed significantly since these rules were suggested, but they appear to be just as important guidelines as they ever were. This is a unique opportunity to join Ximena O’Reilly, the Global Head of Design for Nestlé and Don McIntyre, Design Director at the Innovation School at Glasgow School of Art, as they discuss the impact of design, and how Nestlé uses great design to communicate the companies values and ideas and create an experience that will keep customers coming back. Overseeing how Nestlé ensures the same high quality engagement and story-telling across more than 2000 brands across over 160 countries, has meant the company has to have a very clear understanding of what their message is and how consumers will engage with the story. The wide ranging discussion includes the impact of design on areas such as brand and design strategy, sustainability, and multi-sensory properties - the customer experience across all aspects of the business from packaging, to the experience of walking into a Nestlé office, and how consumers directly interact with the company.

This will be an amazing overview of how one of the world’s leading food and drink companies addresses design and customer experience, and will be of value to anyone who is interested in looking at their own approaches, or wants to understand more about the breadth of value design can add to your business.

https://www.nestle.com/

Subscribe

* indicates required

XpoNorth will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@xponorth.co.uk. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.