There is a subtle but important difference between copying physical museum experiences to the digital world and translating physical museum experiences to the digital world. The key is to understand the behaviour and needs of your online audiences and the dynamics and rules of the platforms which they attend. In this session, Wouter van der Horst will show you the necessary steps to design meaningful online experiences by focusing on the most important and universal engagement tool of all: storytelling.
In this first workshop we will:
- Define the story of your museum
- Explore the difference between commercial & educational goals
- Define potential target audiences
- Explore the online platforms where these audiences are at