Designing The Perfect Strategic Partnership

Join Ken Pratt in conversation with XpoNorth’s Fashion, Craft and Textiles specialist Joan Johnston for what will be a fascinating tour through the potential of strategic partnerships.

If you have ever considered the idea of a strategic partnership with another brand, but wanted to know more about what was possible and what the benefits would be, this is the perfect session for you.

Ken Pratt has a wealth of experience in securing partnerships both in-house for large international companies and on the (micro) agency-side. He has worked with a range of start-up/SMEs in fashion, design, perfumery, craft food and spirits, travel/hospitality and culture mostly with an emphasis on luxury goods/sustainability, securing partnerships ranging from artisan makers to hotel chains and airlines.


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