Going Live with Social Media Workshop | Session 5

There is something special about live. Whether it be sporting events, music or theatre the canned, repeated or recorded versions all have something missing. With social media it is now possible to do our own Do It Yourself live broadcasting. Whether it be a walk-around a site, a guided tour of a digital reconstruction of a panel discussion, the opportunity for the audience to engage and direct can transform the experience.

Part 1: Go Live!: DIY Webinars and Broadcasts

Going Live on social media during lockdown has been one of the most effective ways of engaging with audiences and communicating heritage. From a simple tour live beamed live from a phone, through video conferences to more complex studio broadcasts. Here we will look at webinars, Live tours and broadcasting. A webinar might include a panel discussion, debating our history or running a live quiz. We will step through how to set up a webinar. We will look at how too successfully broadcast live to face book from a phone or web cam. This is simple to set up and execute and can engage audiences daily. We love the birdsong tours offered daily on Facebook from Speyside Wildlife (https://www.facebook.com/SpeysideWildlife).

Combining panels, live feeds and broadcasts requires a bit more set up, but offers the ability of switching contexts within a broadcast and dealing with topics from multiple viewpoints.

Part 2: Roundtable of Panels and Audience Experience

This roundtable panel and discussion will bring together social media broadcasters, panelists and audiences in discussing what to shoot for and what to avoid in live social media?

About Digital Heritage Workshops: Bringing Museums to the Home

In response to the impact of Covid-19, *CUPIDO European Interreg cultural heritage project has collaborated with XpoNorth Heritage to hold a programme of eight online digital skills workshops aimed at the Heritage sector and facilitated by Dr Alan Miller and Catherine Anne Cassidy, from the Open Virtual Worlds Group at the University of St Andrews. The workshops are designed to help heritage organisations develop the skills to connect with existing and potential new audiences through digital media, covering topics such as digitising collections, photogrammetry, working with phones and commodity cameras to create 360 degree images and videos.

The impact of COVID-19 on the heritage sector has been huge with museums and visitor centres closed and potential visitors confined to their homes. At the same time there has been a flourishing of online heritage interactions, often through social media and accessible via devices available in the home.

This series of workshops aims to facilitate the sharing of skills and resources, whilst helping to equip heritage professional and volunteers in working with heritage online.


CUPIDO (Culture power: to inspire development in rural areas) Interreg North Sea Region cultural project is a cultural heritage project. Its overarching aim is about developing new business opportunities in the cultural and cultural heritage sector. This is to reinforce the economic position, competitiveness and social inclusion of local rural communities. CUPIDO is cultural activities such as art, dance, music and cultural heritage. The project has 16 partners from 7 countries and runs from 2019 to 2021.

Through CUPIDO, Highlands and Islands Enterprise has partnered with University of St Andrews to work with communities and social enterprises across the region on a programme of transnational digital activities designed to help commercialise the culture sector. More information about the CUPIDO project can be found here https://northsearegion.eu/cupi... and www.cupidoeu.org

Inspired by the #museumathome, #cultureathome and #heritageathome this series of workshops will help and support heritage volunteers, professionals and organisations connect audiences with both cultural and natural heritage.

A Facebook group called “Heritage Studio” will provide access to resources, opportunity for discussion and links to recording of past workshops. Feel free to join the group at:


The CUPIDO archive and virtual museum system will provide a place to put things you create in the workshops and help connect it with the workshop activities.


The Open Virtual Worlds group is an interdisciplinary group based in the Interaction Lab, School of Computer Science in St Andrews University. Over the years they have collaborated with the Timespan Museum and Archive in many projects and are pleased Timespan will be contributing their expertise to these workshops. The workshops will also feature work from across the Highlands and Islands including the Tahai Chearsabhagh Museum, Highlanders Museum, Shetland Museum and North isles Landscape Partnership.


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