Using A.I. To Work More Efficiently (as part of Shared Perspectives)

You might think that artificial intelligence (AI) is something outside your experience, but you might be surprised how often you encounter it without knowing. That digital helper you encounter when trying to resolve a problem with your bank is almost certainly an AI chatbot. Those recommendations you get when booking a trip from a travel broker? Yep probably derived from an AI tool. That social media story you just read on TikTok? Quite probably written by AI.

But it's not just transformative for multi-regional and global firms, AI could offer serious opportunities for locally based businesses across sectors and ensure they don’t get left behind.

This accessible session will include experts from service providers offering AI-driven tools for your business that can make you more effective, efficient and agile- be it in customer services, marketing and communications, content creation and even recruitment. Covering what you can do and things to consider when you do, it's a ticket to a future that’s already here.


Sam Rhynas: Chief Operating Officer, effini

Sam is Chief Operating Officer at effini, an innovative data and AI solutions company.

With over 25 years’ experience in software engineering and data, she works with organisations developing both strategic approaches and practical solutions to help them become truly data driven.

She is a member of the Scottish AI Alliance Leadership Circle, focusing on Scotland’s Artificial Intelligence Strategy. Sam is passionate about diversity within the technology sector, she co-leads Girl Geek Scotland, and is an organiser for the Edinburgh chapter of PyData, a global community for users of open-source data tools for analytics and AI.


Anne Widdop: CEO and Founder, The VR Hive

Anne Widdop has 35+ years of experience as a technologist with significal project and commercial, infrastructure and service management experience across multiple industries, including as a Global Director at IBM and HP. She is one of the few women to have reached this level in blue-chip companies. In 2021, she established The VR Hive, a cutting edge company using AI, Gaming and Virtual Reality technology to transform the way we learn online. In the past 12 months she has created 12 high-tech jobs in Scotland, and has given many opportunities to new graduates and PhD's. The company is initially focusing on Mental Health and Wellbeing. Anne is driving a purpose led, ethical company tackling some of the biggest issues faced in society today.


Tim Wright: Crowd Economy Specialist, Consultant and Author

Tim Wright is an XpoNorth Digital Specialist Advisor and Director and co founder of twintangibles- a Scottish based management consultancy that helps organisations create value through accessing the crowd economy. A leading thinker and practitioner on crowdfunding, Tim has provided expert insight to the OECD, European Commission and the Scottish Government and is author of The Scottish Crowdfunding Report. Previously Tim has worked for Egon Zehnder International and McKinsey & Co and a number of other highly respected organisations.


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