XpoNorth 2022 | In Focus How Creativity Can Empower Rural Economies

The creative economy is built on how communities, businesses and individuals can turn cultural knowledge into economic returns. With much of the research typically focussed on urban areas, this sessions offers a uniquely regional lens on one of the world’s fastest growing economic sectors. With their own distinct stories, culture of innovation, sense of place and provenance, creative businesses in rural economies can be argued to have as much if not more to offer global consumers. As the importance of digital and the ability to more directly engage with consumers grows, the creative industries offers skills and knowledge essential to all other sectors. With the creative economy’s importance increasing across social, economic and political agendas, this fascinating panel will look at the value of the sector from a range of perspectives and its potential to transform rural economies.