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XpoNorth Shorts EP 12 with Jessica Fox and Jenni Cockburn Steele

We are delighted to have Jenni Cockburn Steele, Film & Creative Industries Manager for Visit Scotland, join us today as we dive into the world of film tourism. Jenni offers insights about how stories set in Scotland generate business for other sectors (see the Outlander Effect), how filmmakers and small businesses can think creatively about tourism and we try not to be too jealous of just how cool her job is.

LINKS:

Visit Scotland

https://www.visitscotland.com/...

Research into the Outlander Effect

https://www.visitscotland.org/...



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