Live streaming an event creates a suite of valuable assets which include the shared experience, another property that can be monetised and a catalogue of valuable content assets. Leading cultural organisations have utilised digital content production and distribution successfully to build their brands and widen their audience reach significantly. Dougal Perman will chair a panel of cultural content pioneers who have utilised remote participation to engage audiences who would not otherwise have the opportunity to experience their work. Panellists will include producers from UK National Theatre’s NT Live, London Symphony Orchestra and the National Piping Centre.
Dougal is executive chair of the Scottish Music Industry Association and also runs Inner Ear which specialises in live streaming, documentary production and consultation for music arts and cultural projects. He is also a sector specialist in digital media for XpoNorth and a regular at the convention.
Marketing Officer, National Piping Centre
Helen has been a marketing professional for over 12 years. Her career has been parallel to the growth of social media and technology as a promotional tool. Helen has been an integral part of The National Piping Centre and Piping Live! festival’s organising team for over 10 years, developing content, branding, marketing and artist liaison amongst many other roles.
Senior Marketing Manager, NT Live
Karen is an experienced marketer who has worked for the past 2 years in the emerging industry of event cinema for National Theatre Live (NT Live). For 10 years, NT Live’s digital content has been screened in more than 3,500 cinemas in 65 countries and is a key part of the National Theatre’s ambition to provide greater access to the best of British theatre.
Senior Marketing Manager, Digital Communications, London Symphony Orchestra
Jo is the LSO’s Senior Marketing Manager for Digital Communications, with overall responsibility for strategy and content production and dissemination on the Orchestra’s award-winning website and microsites, e-marketing, social media and mobile platforms. She also produces its live streamed concerts.