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Wednesday 3rd July 2019

The Fortnite Effect

How collaborations between gaming and music are making an impact

From Deadmau5 and Twitch to Weezer’s “Fortnite Island” collaborations between game developers and musicians are set to increase dramatically in the near future with lucrative benefits and challenges for both sides. What makes for a successful collaboration and what are the red flags to watch out for? Who are the partners being most innovative in this area? And what can streaming learn from gaming business models in terms of turning free to paid?


    Nicky Carder
    Membership Secretary, Music Managers Forum

    Nicky began her career by running gigs and managing local bands in Edinburgh. She moved to Glasgow to study music business, while also working as a gig rep. In 2014, she became the live music manager at the venue Electric Circus in Edinburgh. Nicky then spent 3 years working for Beyond Presents.


    Andy Farrow
    Owner, Northern Music Co. / Manager, 65daysofstatic

    Having worked in the industry for over 25 years Andy Farrow is a well respected figure in the world of rock and metal music, particularly when it comes to management. Operating internationally, with globally touring acts, Andy continues to explore new territories and develop his business throughout the world.

    Sergio Pimentel
    Senior Creative, Ninja Tune

    Sergio’s background in music and sync spans over 19 years. Over this period Sergio has worked on a number of high-profile video games and advertising campaigns at Playstation, Activision Blizzard where he set up and managed the music and licensing departments, Nimrod Productions, Big Sync Music and now at Ninja Tune.

    Wayne Emanuel
    Head of Gaming Partnerships at War Child

    Dawn Paine
    Co-Founder, The Extraordinary Club


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