Growing Your Online Business By Optimising Digital Channels copy

Is your digital marketing working for you? Do you know whether your online marketing is effective? Are you overwhelmed by the variety of ways to market your business online? Are you simply too busy to give it much thought?

Day 1

Thursday 1st June 2023 @1:30 – 2:30pm

Day 2

Thursday 8th June 2023 @1:30 – 2:30pm

Workshop delivered by:

Alison Read Digital Content ( )

Joan Johnston, Fashion, Craft and Textiles advisor XpoNorth

In a crowded digital world, it’s becoming more difficult to reach the target customer. Our resources are limited, so how can you best utilise your skills, time and money to grow your business using digital channels?

Alison Read is a digital marketing consultant who works with many small to medium sizes businesses, helping them to grow by providing the tools and knowledge to take control of their online presence with confidence.

Over the course of two sessions, she’ll help you get a better understanding of the opportunities for creative businesses in digital marketing, including social media, as well as providing tips and tricks for instant wins.

Session One: Find Your Foundation

Why are you doing this? Who do you want to connect with and what do you want to achieve? Understanding the ‘why’ and ‘how’ of your business is the foundation of a strong marketing strategy. We’ll look at your brand, your messaging and your audience, and present the seven main digital. This session will include a broad overview of opportunities in social media and tips for an optimal user experience on your website.

Session Two: Building A Strong Online Presence Through Social Media

It’s easy to feel overwhelmed by the demands of social media, so how can you make the most of your time online, and use social media to grow your business? How can you create content that connects and engages with your audience? This session is all about the ‘what’ and ‘where’ of your social media, strategy, including building your brand, working with influencers and collaborations as well as tips and tricks to get you ahead.

Register here


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