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Our Creative Future The Manifesto

The Cultural and Creative Industries are key to social and economic prosperity in the United Kingdom. Now is the time for radical new thinking. Now is the time to secure Our Creative Future.

INTRODUCTION FROM CEO OF CREATIVE UK

Caroline Norbury OBE

We have a vision for Our Creative Future – where the Cultural and Creative Industries can deliver their full potential, generating social and economic prosperity across our nation. The potential of the creative economy, and its ability to grow even in difficult circumstances, is proof that there is real value in innovation. It’s proof that we have the solutions. Now imagine what could be achieved if supporting culture and human creativity was perceived as an investment opportunity, not a cost.

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