Growing Your Online Business By Optimising Digital Channels. Session 1: Find Your Foundation

In a crowded digital world, it’s becoming more difficult to reach the target customer. Our resources are limited, so how can you best utilise your skills, time and money to grow your business using digital channels?

Alison Read is a digital marketing consultant who works with many small to medium sizes businesses, helping them to grow by providing the tools and knowledge to take control of their online presence with confidence.

Over the course of two sessions, she’ll help you get a better understanding of the opportunities for creative businesses in digital marketing, including social media, as well as providing tips and tricks for instant wins.

Session One: Find Your Foundation

Why are you doing this? Who do you want to connect with and what do you want to achieve? Understanding the ‘why’ and ‘how’ of your business is the foundation of a strong marketing strategy. We’ll look at your brand, your messaging and your audience, and present the seven main digital. This session will include a broad overview of opportunities in social media and tips for an optimal user experience on your website.