Growing Your Online Business By Optimising Digital Channels. Session 2: Building A Strong Online Presence

In a crowded digital world, it’s becoming more difficult to reach the target customer. Our resources are limited, so how can you best utilise your skills, time and money to grow your business using digital channels?

Alison Read is a digital marketing consultant who works with many small to medium sizes businesses, helping them to grow by providing the tools and knowledge to take control of their online presence with confidence.

Over the course of two sessions, she’ll help you get a better understanding of the opportunities for creative businesses in digital marketing, including social media, as well as providing tips and tricks for instant wins.

Session Two: Building A Strong Online Presence Through Social Media

It’s easy to feel overwhelmed by the demands of social media, so how can you make the most of your time online, and use social media to grow your business? How can you create content that connects and engages with your audience? This session is all about the ‘what’ and ‘where’ of your social media, strategy, including building your brand, working with influencers and collaborations as well as tips and tricks to get you ahead.