Heritage as a Creative Future: The Art of Story Telling within the Heritage Sector

How to take care of the private heritage of the industry? How to add value to the creations of the past in industry? How to curate the creative process and enhance the story-telling of your products thanks to the interactions with the museums and archives sectors?

In conversation with Sylvie Marot, consultant in Fashion luxury heritage, former curator of Marithe & Francois Girbaud Heritage, exhibition and museum curator (amongst many others: The art of Lace, International Lace and Fashion Museum, Calais / Textiel Museum Tilburg).

With the participation of Alan Scott, Creative Director at Johnstons of Elgin.

Through their collections of objects and narratives, archives are the ideal partners of the development of a creative process based on inspiring story-telling.

What would be the potential for a private company to collate and curate an archive? How could heritage brands make the most of their past creations and history? This workshop will present the possible methodologies, benefits and barriers to the development of a heritage and branding strategy in the creative industry.