Selling Through Online Platforms

Online marketplaces and social media platforms offer designer makers based in the Highlands, Islands and Moray the opportunity to establish a digital presence in a global space.

With changes in consumer shopping trends, there are a growing number of selling platforms both direct to consumers and to wholesale businesses that can be run from your studio, without the need to travel.

In this session we talk with Gillian Crawford about e-commerce platform exposure that has led to collaborations, partnerships, and increased sales.

Gillian Crawford:

Gillian is an award-winning journalist and commentator with the Sunday Times. She is chair of the British Association of Women Entrepreneurs (BAWE) Scotland, an organisation for senior female entrepreneurs in scale-up mode. Gillian is an ambassador for Women’s Enterprise Scotland and a founding member of the Institute of Ecommerce. She is the founder of the e-commerce brand and is based in Stirling.

Gillian is the recipient of the Women’s Enterprise Scotland Award 2022 for embracing technology and was nominated for the Inspiring Leader Award 2022. She recently completed the Growth Advantage Programme for entrepreneurs at Strathclyde University and was invited by Sir Tom Hunter to join his Scale-Up Scotland Programme this year. A mother of three, she lives in Stirling with her husband, a doctor.


* indicates required

XpoNorth will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.