Social Media: Connecting with Heritage Workshop | Session 3
Millions of people use social media everyday, often social media is the easiest way to connect with existing and new audiences. However, it can soak up a huge amount of time. In this session we will look at how to communicate heritage through social media whilst maximising impact and minimising effort.
Part 1: Making the most of social media for heritage
We will provide a social media roadmap looking at the Social Media outlets available and what they can be used for. We will look at how to get the best out of Facebook, including how to set up a page, how to use groups and how to manage a news feed. news feeds work. We will step through how to create and event and how to do your first live feed. We will also look at Social Archive sites such as YouTube, Vimeo, Sketchfab, Roundme and see how they can work with the likes of Twitter and Facebook.
Part 2: Heritage social media showcase. (Facebook, Twitter, YouTube, TikTok and Twitch)
In this session we will look at examples of Social Media: including Anatomy of a Facebook event. Developing a YouTube Channel, making videos for TikTok and getting going with tweeting. You might want to take a look at the OpenVirtuaWorlds Facebook page (https://www.facebook.com/OpenVirtualWorlds/).
About Digital Heritage Workshops: Bringing Museums to the Home
In response to the impact of Covid-19, *CUPIDO European Interreg cultural heritage project has collaborated with XpoNorth Heritage to hold a programme of eight online digital skills workshops aimed at the Heritage sector and facilitated by Dr Alan Miller and Catherine Anne Cassidy, from the Open Virtual Worlds Group at the University of St Andrews. The workshops are designed to help heritage organisations develop the skills to connect with existing and potential new audiences through digital media, covering topics such as digitising collections, photogrammetry, working with phones and commodity cameras to create 360 degree images and videos.
The impact of COVID-19 on the heritage sector has been huge with museums and visitor centres closed and potential visitors confined to their homes. At the same time there has been a flourishing of online heritage interactions, often through social media and accessible via devices available in the home.
This series of workshops aims to facilitate the sharing of skills and resources, whilst helping to equip heritage professional and volunteers in working with heritage online.
About CUPIDO
CUPIDO (Culture power: to inspire development in rural areas) Interreg North Sea Region cultural project is a cultural heritage project. Its overarching aim is about developing new business opportunities in the cultural and cultural heritage sector. This is to reinforce the economic position, competitiveness and social inclusion of local rural communities. CUPIDO is cultural activities such as art, dance, music and cultural heritage. The project has 16 partners from 7 countries and runs from 2019 to 2021.
Through CUPIDO, Highlands and Islands Enterprise has partnered with University of St Andrews to work with communities and social enterprises across the region on a programme of transnational digital activities designed to help commercialise the culture sector. More information about the CUPIDO project can be found here https://northsearegion.eu/cupi... and www.cupidoeu.org
Inspired by the #museumathome, #cultureathome and #heritageathome this series of workshops will help and support heritage volunteers, professionals and organisations connect audiences with both cultural and natural heritage.
A Facebook group called “Heritage Studio” will provide access to resources, opportunity for discussion and links to recording of past workshops. Feel free to join the group at:
www.facebook.com/groups/herita...
The CUPIDO archive and virtual museum system will provide a place to put things you create in the workshops and help connect it with the workshop activities.
The Open Virtual Worlds group is an interdisciplinary group based in the Interaction Lab, School of Computer Science in St Andrews University. Over the years they have collaborated with the Timespan Museum and Archive in many projects and are pleased Timespan will be contributing their expertise to these workshops. The workshops will also feature work from across the Highlands and Islands including the Tahai Chearsabhagh Museum, Highlanders Museum, Shetland Museum and North isles Landscape Partnership.
