XpoNorth 2022 | Brands Untapped Introduction to Licensing

Billy Langsworthy, founder of Mojo Nation and co-founder of Brands Untapped, and Ian Downes, Director of award-winning agency and consultancy, Start Licensing, will break down the range of opportunities that licensing and brand partnerships can offer creative and heritage businesses. Promotion, information, finance, product licensing – collaborations can take many forms, but as brands look for new ways to engage and tell their story, what exactly is the scale of opportunity and how is the marketplace navigated? Drawing on practical examples from across sectors, this interactive session will offer attendees a comprehensive overview of the licensing arena and the exciting new opportunities it could surface.