The largest technology companies in the world have creativity as part of their business. The combination of creativity and tech is a powerful one for innovators, early adopters and startup communities - and it's been at the forefront of innovation in the cloud, data, IP, distributed technologies and AI. Music is a phenomenal social glue that brings together diverse people from all backgrounds and perspectives, and it's also led the way for policy recommendations and new methods for all industry. Music - and specifically music tech - provides a unique platform for cross-sector collaboration, bringing together artists and scientists, academics and industry to build new and disruptive innovation on top of existing industry capabilities.
Founder & Creative Director, Music TechFest; Innovation adviser to G7 and EU
Michela Magas is an innovation catalyst who bridges the worlds of science and art, design and technology, and academic research and industry, with a track record of over 20 years of innovation. She is innovation advisor to the European Commission and the G7 leaders, and the creator of the Industry Commons.